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The web page goatsmilksoap.com.au states the following, "Proudly 100 Australian owned and Australian made." I saw that the webpage stated " Many people are still washing their skin with soap made with water." They also said " Switching to soap made with raw goat milk can truly benefit your skins health. Goat milk soap is wonderful for people with dry or sensitive skin, or conditions such as eczema and psoriasis. It is also perfect for healthy skin that wants to stay that way. Unprocessed, raw goat milk fresh from the farm contains benefits." The meta header had Australian goats milk soap as the first optimized keyword. This keyword is followed by Goats Milk Soap, Dermatitis, and Psoriasis and Eczema which isn't as important as Australian goats milk soap. The other words goatsmilksoap.com.au used was dry skin. healing soap is included but could not be understood by search engines.